Social media marketing that combines strategic media buying and high impact creative to accelerate growth.
The social media landscape is ever evolving, is your brand ready to adapt to the changes? We help you stay on top of the game by connecting with your customer on new platforms, in new ways.
App tracking transparency by iOS 14.5 has limited your ability to track user activity across your websites. But don’t worry, our internal reports and dashboards provide you complete insight into your social media pages and ads helping you scale confidently.
While our media buying strategies are top notch, our creative strategies aren’t much far behind. We understand that creative makes all the difference when it comes to connecting with audiences. Our team develops ads that are not just attractive but easy on your pocket while being great at improving profitability.
Our social media ads are created keeping the targeted audience in mind. We write messages that connect with customers no matter which stage of consumer journey they are on.
We are a social media ads agency that never sits idle. You will always find us testing new angles, campaign structures, messages, audience and more. Because we know trying new things confidently is the key to growth.
“The best part of my role as the Director at Shadow Shift Solutions is meeting with inspiring entrepreneurs and marketing leaders like yourself. There is no selling on these calls. We’ll take the time together to dive deep into your business so I can understand your company’s growth goals and scope out whether my team at Shadow Shift Solutions is the best fit to help you achieve these.”
___________ Director @ ShadowShift
“Working with Shadow Shift Solution has been a game-changer for Baron Hotels. From the outset, Sumaenah and her team demonstrated a deep understanding of both performance marketing and brand storytelling—something that’s rare to find in one agency.
Their approach was strategic, data-driven, and highly creative. Campaigns were not only visually strong but also delivered measurable results, with clear improvements in reach, engagement, and conversions. What truly sets Shadow Shift Solution apart is their ability to translate business objectives into compelling creative that performs.
Sumaenah brings exceptional leadership, clarity, and commitment to every project.
She is proactive, detail-oriented, and always focused on delivering value beyond expectations. Shadow Shift Solution feels less like a vendor and more like a true growth partner.
I would highly recommend Shadow Shift Solution to any brand looking to elevate their digital presence through smart performance marketing and impactful creative execution.”
___________ Baron Hotels
“Shadow Shift Solution has been instrumental in transforming our internal operations through AI-driven automation. Their solutions streamlined our workflows, reduced manual effort, and provided real-time insights, allowing our teams to focus on higher-value tasks.
The automations were intelligently designed, easy to implement, and have significantly improved efficiency and accuracy across our processes.
We’ve seen measurable impact in both productivity and decision-making, and their strategic approach ensured the solutions were scalable for future growth.
Shadow Shift Solution is a reliable partner for any organization looking to leverage AI to optimize operations and drive tangible results.”
___________ CEO, Jack of Digital
Here’s the answers to the questions we get asked regularly.
It is a type of digital marketing where businesses pay to promote their product and services on social media platforms to ensure it reaches their targeted audience. Our social media marketing aims to generate leads and drive sales for our clients through engaging ads in the form of images, videos, dynamic and more.
It can help you achieve your business goals faster. By reaching targeted audiences based on demographics, interests, behavior and more, social media ads are highly likely to drive sales and generate leads.
Each social media platform has a different kind of audience, so it depends on the kind of people you want to reach. Facebook and Instagram remain the most popular choices. But if you’re targeting B2B, LinkedIn is better, similarly, TikTok is where you should invest if you have a younger target audience.
You need to first identify your target audience based on their demographics, interests, age and behaviors, then you can create ads tailored to their preferences. You should keep tracking the performance of your ads and make improvements where needed. We are a social media marketing agency for small businesses and large that can save you all the hassle and help you reach the right audiences seamlessly.
The key performance indicators that can help you measure the performance of your paid social media campaigns are as follows:
Thumb-stop rate
Click-through rate (CTR)
Cost per click (CPC)
Cost per acquisition (CPA)
Return on ad spend (ROAS)
However, ads platform tracking has become less reliable, so the best social media marketing companies have started to focus on the business targets to help brands reach sustainable growth.
