Samsung is a global technology leader delivering innovative electronics, smart devices, and digital solutions, driven by advanced research, premium quality, and a commitment to enhancing everyday life worldwide.
Samsung Mobile launched its Summer Sale with a clear performance objective: increase purchases across a wide smartphone portfolio, including the A Series, Fold, Flip, and flagship S Series.
The challenge was not awareness, but efficiency. With seasonal demand already present, the focus was on converting high-intent users into purchases across Meta and Google Search, while maintaining control on acquisition costs. The campaign needed to deliver strong sales outcomes within a limited window, without inflating spend or relying on generic traffic.
Our Team built a conversion-led media strategy with clearly defined platform roles.
Meta was positioned as the primary conversion engine, combining prospecting and retargeting to capture both new consideration and returning high-intent users. Delivery was optimized toward placements and audiences that demonstrated stronger purchase efficiency, allowing spend to concentrate naturally where conversions were most likely to occur.
Google Search supported the lower funnel by capturing active demand. Campaigns focused on brand-led, model-specific, and deal-oriented queries, ensuring Samsung appeared at moments of strongest purchase intent. Keyword prioritization favored transactional behavior over generic discovery, reinforcing efficiency while scaling volume.
Across both platforms, optimization decisions were guided by conversion performance and benchmark efficiency, ensuring budgets worked harder as the campaign progressed.
The Summer Sale campaign delivered strong performance across both efficiency and volume, consistently outperforming benchmarks.
On Meta, purchase efficiency exceeded expectations, with cost per acquisition coming in over 50% lower than benchmark, supported by more than double the benchmark CTR and significantly lower CPCs. Retargeting audiences delivered the strongest conversion efficiency, while Facebook Feed emerged as the top-performing placement.
Google Search reinforced bottom-funnel performance, achieving CTR levels more than 120% higher than benchmark and CPCs over 60% lower than benchmark, while still delivering improved cost per purchase. High-intent, deal-driven search queries consistently outperformed generic terms, validating the intent-led search structure.
From overall delivery perspective, the campaign significantly exceeded expectations. Purchases finished at approximately 80% above the planned target with 45% lower CPA than historical benchmark, supported by a much stronger funnel upstream. Website visits were above 111K+, while add-to-cart activity 9K+ were recorded, indicating strong purchase intent throughout the journey.
Overall, the campaign demonstrated how disciplined performance planning, benchmark-led optimization, and clear platform roles can translate seasonal demand into measurable business impact. For Samsung Mobile, it delivered a highly efficient Summer Sale. For Our Team, it reinforced our strength in driving conversion-focused outcomes through precise media execution.
