We help small and medium-sized businesses in Abu Dhabi overcome growth challenges by reaching the right audiences, and converting them into loyal customers.
Conversion-Led SEM Services for Abu Dhabi’s SMEs
SEM isn’t just about visibility, it’s about aligning your paid search strategy with long-term business objectives and ensuring every dollar invested drives measurable, incremental growth.
As a leading SEM agency in Abu Dhabi, we’ve successfully scaled SaaS, eCommerce, and service-based brands, growing revenue while keeping acquisition costs efficient and predictable.
Google Search: Our Google Search campaigns guide customers through every stage of the buying journey, delivering relevant messaging that drives consistent sales and sustainable growth.
Google Shopping: We design data-driven Google Shopping campaigns that capture high-intent shoppers ready to make a purchase.
Microsoft Ads: Expand beyond Google with Microsoft Ads. We leverage Bing search, native placements, and Shopping Ads to unlock additional growth opportunities.
Google Display: We boost brand visibility, generate qualified leads, and drive traffic using Google Display campaigns informed by audience data and creative insights.
Demand Generation: Reach new audiences with high-performing ads across Gmail, YouTube, YouTube Shorts, and Discover.
Youtube Ads: YouTube campaigns done right build strong audience connections and drive performance. We have years of experience creating ads that engage audiences and increase revenue.
Sure our strategies and expertise are unmatched in the industry but
what truly sets us apart are the principles that shape our work.
We partner with brands that share our values and commitment to sustainable growth. If we don’t believe we can create real impact, we won’t take on the project.
From strategy to execution, you’ll always have full visibility and direct access to our growth team.
We respond quickly to every query, acting as a true extension of your team.
Every campaign is data-driven and designed to deliver long-term, measurable results, not just short-term wins.
After years of seeing talented people and promising projects fall apart due lack of clarity, protection and organized support, our founder, Faiz decided it was time for a change.
Amateur teams. Agencies taking on projects beyond their capacities. Going MIA, leaving clients hanging. Unattractive creatives. Zero results.
So he built Shadow Shift Solutions as the solution. A partnership with Shadow Shift Solutions gives you a strong, invisible structure behind your brand.
We operate quietly in the background, aligning teams, securing relationships, and creating systems that allow our clients to work at their highest level.
You can expect ethics, transparency and open two-way communication as we work tirelessly to remove the friction that holds your business back, so your best work can move forward.
Step 1: Book a call
Fill out the form linked below and we’ll get back to you with a date and time to chat about your brand and what’s holding it back.
Step 2: Getting to know you
We’ll ask you a series of questions about your business product or services, its model, challenges you’re facing, opportunities you want to explore and where do you want to see your business in the next few years. If your answers align with our work principles and we believe we’ll make a good team, we’ll take you on. Otherwise we’ll provide you recommendations on where to go next.
Step 3: Strategize
After we decide to team up with you, we’ll need access to the relevant channels so we can spend time building a customized growth strategy for your business. We’ll give you a roadmap for the first six months of our partnership, which will highlight growth opportunities, give you a bigger picture and show you where we can improve your creatives.
Step 4: Proposal
Finally, we’ll draft a proposal with an agreement so you’ll know exactly what to expect from our partnership. It will also include pricing and the onboarding process.
Here’s the answers to the questions we get asked regularly.
SEM (Search Engine Marketing) is a digital marketing discipline focused on increasing a brand’s visibility on search engine results pages (SERPs) through paid advertising.
This includes platforms such as Google Ads and Microsoft Ads (Bing), alongside other pay-per-click (PPC) tactics designed to drive highly targeted traffic at scale.
While some consider SEO to fall under the broader SEM umbrella, and technically, that interpretation isn’t incorrect, we define SEM strictly as paid search, not organic. This distinction allows for clearer strategy, accountability, and performance measurement.
Google Ads leads the SEM landscape, covering Search, Shopping, Display, YouTube, and Performance Max to capture high-intent demand at scale.
Microsoft Ads offers a strong alternative with lower CPCs, less competition, and a different audience profile. For eCommerce, Amazon Ads puts products in front of ready-to-buy shoppers, while Apple Search Ads is key for app discovery.
Most brands start with Google, but more advanced advertisers diversify across channels to maximise reach, efficiency, and coverage across the buyer journey.
Yes, using the location target feature on Google Ads, you can target specific areas in Abu Dhabi. You just have to make sure that you use the right location settings as you don’t want to include people outside your target area.
This helps you narrow down your audience and reach them with tailored ads which increases your conversion rate.
If you have a generic brand name, and others are also bidding on it, then running a branded campaign is better in terms of gaining creating awareness about your brand. Bidding on your brand name has many benefits, but you should assess various factors before doing so. For instance, if you have a strong organic presence then you won’t need to run ads unless you’re running promotions.
You’ll have to analyse both in platform and external metrics to measure the effectiveness of your Google Ads campaign.
In-platform metrics include conversions, conversion rates, revenue and ROAS. External platforms include CPA, MER, and customer lifetime value (CLV).
