We help small and medium-sized enterprises eliminate challenges to growth by reaching the right audiences and ensuring they convert.
Conversion-led SEM services for Riyadh’s SME
SEM is all about aligning your paid search strategy with your long-term business goals. We make sure that every dollar you invest delivers measurable, incremental growth. As one of the top SEM agencies in Riyadh, we’ve gathered the experience of successfully scaling many SaaS, ecommerce and service brands.
Google Search: Our Google search ads strategies influence every step of the buying cycle. By delivering messages that connect with customers, we guarantee consistent sales and long-term goals.
Google Shopping: We create data-driven Google shopping ads that attract high-intent leads, that are ready to make a purchase, to your digital doorstep.
Microsoft Ads: Diversify your reach and unlock incremental growth with Microsoft Ads. We leverage Bing’s search network, native placements, and Shopping Ads to efficiently expand your revenue streams and capture high-intent demand beyond Google.
Google Display: We make your brand visible, drive sales, generate leads and increase traffic to your website by creating Google display ads fused with data, creative and buying habits of your audiences.
Demand Generation: We help you gain new audiences through high converting ads in Gmail, YouTube, YouTube Shorts and Discover.
YouTube Ads: When done right, YouTube ads can build stronger connections with audiences. We have a decade of experience in creating YouTube ads that touch hearts and power sales.
Sure our strategies and expertise are unmatched in the industry but
what truly sets us apart are the principles that shape our work.
We team up with brands that share our values, culture and passion for growth. We won’t waste your time if we believe that our collaboration won’t help you achieve sustainable growth and opportunities.
We don’t keep you in the dark even about the tiniest details, we’d constantly live stream our workplace if we could. We keep you in the loop through open communication directly with our growth team, so you can keep a track of tasks and deadlines too.
You can count on us for a quick response for every query, every time. We guarantee reaching back to you in a few hours so you feel we’re an actual team working towards a shared goal.
When we take on a project, we work tirelessly to drive targeted sales and long-term growth for the business. Our Google Ads strategies are well researched and data-driven to help you achieve scalable results.
After years of seeing talented people and promising projects fall apart due lack of clarity, protection and organized support, our founder, Faiz decided it was time for a change.
Amateur teams. Agencies taking on projects beyond their capacities. Going MIA, leaving clients hanging. Unattractive creatives. Zero results.
So he built Shadow Shift Solutions as the solution. A partnership with Shadow Shift Solutions gives you a strong, invisible structure behind your brand.
We operate quietly in the background, aligning teams, securing relationships, and creating systems that allow our clients to work at their highest level.
You can expect ethics, transparency and open two-way communication as we work tirelessly to remove the friction that holds your business back, so your best work can move forward.
Step 1: Book a call
Fill out the form linked below and we’ll get back to you with a date and time to chat about your brand and what’s holding it back.
Step 2: Getting to know you
We’ll ask you a series of questions about your business product or services, its model, challenges you’re facing, opportunities you want to explore and where do you want to see your business in the next few years. If your answers align with our work principles and we believe we’ll make a good team, we’ll take you on. Otherwise we’ll provide you recommendations on where to go next.
Step 3: Strategize
After we decide to team up with you, we’ll need access to the relevant channels so we can spend time building a customized growth strategy for your business. We’ll give you a roadmap for the first six months of our partnership, which will highlight growth opportunities, give you a bigger picture and show you where we can improve your creatives.
Step 4: Proposal
Finally, we’ll draft a proposal with an agreement so you’ll know exactly what to expect from our partnership. It will also include pricing and the onboarding process.
Here’s the answers to the questions we get asked regularly.
SEM (Search Engine Marketing) is a digital marketing discipline focused on increasing a brand’s visibility on search engine results pages (SERPs) through paid advertising.
This includes platforms such as Google Ads and Microsoft Ads (Bing), alongside other pay-per-click (PPC) tactics designed to drive highly targeted traffic at scale.
While some consider SEO to fall under the broader SEM umbrella, and technically, that interpretation isn’t incorrect, we define SEM strictly as paid search, not organic. This distinction allows for clearer strategy, accountability, and performance measurement.
Google Ads leads the SEM landscape, covering Search, Shopping, Display, YouTube, and Performance Max to capture high-intent demand at scale.
Microsoft Ads offers a strong alternative with lower CPCs, less competition, and a different audience profile. For eCommerce, Amazon Ads puts products in front of ready-to-buy shoppers, while Apple Search Ads is key for app discovery.
Most brands start with Google, but more advanced advertisers diversify across channels to maximise reach, efficiency, and coverage across the buyer journey.
Yes, using the location target feature on Google Ads, you can target specific areas in Riyadh. You just have to make sure that you use the right location settings as you don’t want to include people outside your target area.
This helps you narrow down your audience and reach them with tailored ads which increases your conversion rate.
First talk about your brand, and services, then we determine if we’re the right fit for your needs. If yes, we’ll create a comprehensive strategy for your business that aligns with your business goals.
