Trust-led branding and performance-driven digital design helped PayFast rapidly build authority and onboard 500+ vendors in a competitive market.
500+ vendors onboard on Payfast ecosystem
Services
PPC Marketing, Digital Strategy, Google Ads+1
When PayFast, a fintech startup aiming to simplify online payments in Pakistan, approached us, they were at a pivotal stage, ready to evolve from a functional service to a trusted financial brand.
As a new player in a highly competitive payments space, the challenge wasn’t just to design a logo or build a website it was to build credibility. In a market where trust drives conversion, PayFast needed a brand that looked reliable, felt secure, and spoke to both businesses and everyday users.
The objective was clear:
Create a strong digital identity and communication ecosystem that drives leads for PayFast’s payment gateway.
We started by crafting PayFast’s brand identity from the ground up strategically designed to express speed, security, and simplicity. Every element of the brand was intentional: the logo, colors, typography, and tone of voice worked together to make fintech feel friendly, fast, and trustworthy.
Branding & Visual Identity
We developed a logo system rooted in design psychology, where clean lines and forward motion symbolized speed and growth, while rounded edges and a confident typeface represented safety and approachability. The color palette balanced fintech’s signature blue associated with trust and technology with vibrant accents that conveyed energy and innovation. These choices came together in a cohesive set of brand guidelines that could extend seamlessly across all digital touchpoints, from web to social.b
Website Design & Content
The PayFast website was built to do more than just inform, it was designed to convert. We created UX and copy flows that guided users naturally from awareness to action, with content reflecting the brand’s voice: clear, transparent, and professional. Every design and messaging choice was made with performance in mind from simplified navigation and lead forms to landing pages optimized for inquiry generation.
Digital Presence & Content Strategy
Once the brand foundation was in place, we launched PayFast’s digital presence with a consistent, educational, and engaging tone. Through static and motion content, we simplified the payment gateway narrative into accessible, visual storytelling. Our social campaigns centered on trust, innovation, and ease, positioning PayFast as the go-to partner for businesses looking to accelerate their digital growth.
The rebrand and digital launch positioned PayFast as one of the most recognizable and trusted payment gateway brands in Pakistan’s fintech ecosystem.
Established a digital footprint strong enough to onboard 500+ vendors, directly contributing to PayFast’s rapid business growth
Through strategic branding, design psychology, and performance-led content, PayFast evolved from a fintech startup into a brand people could confidently trust with their money.
This project demonstrated how creativity, strategy, and precision execution can work together to build a brand that not only looks good but converts, turning trust into transactions and branding into measurable business growth.
