Whether you’re a local or a global marketplace company, Shadow Shift Solutions is the marketplace marketing agency that can help your brand enjoy sustainable success.
We possess extensive in-house and agency experience obtained through sustained partnerships with some of fastest growing businesses across different industries. These expertise help us deliver profitable revenue growth in performance marketing consistently.
Partner with Shadow Shift Solutions to upgrade your scale strategy, execution and in-house team, and create a competitive edge for your brand.
MQLs are improving but revenue isn’t – We optimize your mix, funnel and spend to maximize both short term sales and long term brand growth.
Your paid media mix has reached saturation – We optimize and test innovative media strategies relentlessly to ensure your ads increase ROAS and you are able to scale spend consistently.
Your channel mix is unbalanced due to focus on a single source – We offer integrated solutions to ensure long-term incremental progress instead of a piecemeal approach that makes it impossible.
Your strategy lacks a clear roadmap – We build your B2B lead generation strategy from the scratch which is based on deep brand and market research.
Expansion into new markets and sectors is unsuccessful – We create market entry frameworks that are tailored to your product/service features, and context.
Creative saturation negatively impacting efficiency – We create and test fresh creative ideas consistently to keep your audiences engaged and loyal to your brand.
Inaccurate attribution leads to unreliable data – We provide strategic roadmapping and tracking services that minimize wasted ad spend and give you a clearer view of your progress and opportunities.
Starting an online marketplace is extremely difficult, and scaling it becomes even more challenging. After overcoming the initial hurdles of connecting supply and demand, achieving optimum marketplace liquidity becomes the central challenge.
Shadow Shift Solutions is a marketplace PPC agency that believes in driving measurable business achievements for our clients. Our team works relentlessly to ensure marketplaces scale up their GMV and revenue.
We can work as an extension of your in-house team or run your entire digital marketing unit, our team specializes in building solutions that scale and drive conversions.
Grow strategically with new opportunities, effective scaling plans and thoughtful market expansion.
Our media buying strategies are backed by major platform partnerships, the media is optimized to deliver maximum results.
Our data driven creative solutions help brands capture even the most challenging markets.
Every marketing move we make is strengthened by reliable data obtained through tracking and customized dashboards.
Tired of working with traditional digital advertising agencies that use generic solutions for every clients’ problem? Shadow Shift Solutions takes a different, tailored approach.
Unlock measurable success with our specialised digital experts
Our digital marketing strategists are specialists in roadmapping, media buying and performance creative. We effortlessly work as an extension of your in-house teams and create bonds that help us achieve greater results together.
The results you expect, built on trust and accountability
We aim to provide you with a customer experience beyond your expectations. We combine integrity, constant communication, focused project management and complete accountability in cases where issues arise.
Get on the road to sustainable success
Stay one step ahead in the ever-evolving digital advertising landscape with strategies that blend emerging technologies, new digital strategy trends and ad platforms to keep your brand relevant and growing in a changing game.
Each strategy we deploy gets tested on us first
Being a B2B company ourselves, we use the same B2B demand generation, content and performance strategies that we apply for your business. So each marketing step we take is proven on our own business first.
After years of seeing talented people and promising projects fall apart due lack of clarity, protection and organized support, our founder, Faiz, decided it was time for a change.
Amateur teams. Agencies are taking on projects beyond their capacities. Going MIA, leaving clients hanging. Unattractive creatives. Zero results.
So he built Shadow Shift Solutions to be that structure. A partnership with Shadow Shift Solutions gives you a strong, invisible structure behind your brand.
We operate quietly in the background, aligning teams, securing relationships, and creating systems that allow our clients to work at their highest level.
Here’s the answers to the questions we get asked regularly.
We are specialists because our team has actually run a high-growth marketplace business successfully. This gave us the secrets to success that we now share with you.
We use a proven secret formula that has been mastered by our Founder Faiz after 16 years of experience in handling paid advertising. He figured out exactly how to scale up paid ads for that business, creating a special, easy-to-use plan (we call it our formula). We use this exact, proven plan to help other marketplaces grow.
When you work with Shadow Shift, you get access to this ready-made success plan and the benefit of what we've learned from all our other top marketplace clients.
We know marketplaces inside and out and our team is totally focused on marketplace businesses. We don't just work in the industry, we live and breathe it. We are always learning new skills using the best training (like ConversionXL) and we constantly follow the latest news and trends, and attend key industry events.
This total focus means we are always ready to apply the best and newest ideas to help your platform grow.
Deciding on the best marketing channels for your marketplace comes down to two crucial factors. Number one, how aware your customers are and number two, what your key financial numbers look like.
When it comes to customer awareness, the most important factor is how well your market understands the problem you fix and the solution you offer. This matters because if your customer already knows the problem and similar solutions, they will actively search for them.
If we consider an example of vacation rentals, we know that awareness is high. People already recognize the problem i.e.needing a place to stay, and know the solutions offered by rental platforms such as Airbnb or more. This creates a substantial volume of high-intent search traffic on engines like Google. If your marketplace operates in a similarly well-known category, Search Engine Marketing (SEM), including platforms like Google Ads, will likely be the most powerful and effective channel for paid customer acquisition, as you can easily capture users who are actively searching for what you offer.
Moreover, knowing your marketplace metrics also makes a huge difference. You should be well-versed with your customer LTV and target CAC. These metrics dictate how much you can actually afford to spend to acquire a single customer in any given marketing channel. Without these numbers, you could easily waste money on channels that cost too much relative to the value a customer brings.
If you know your metrics and want an analysis on them, book a call with us and let us help you make sense of it all.
Absolutely not. Knowing a customer's Lifetime Value (LTV) is essential for starting any paid advertising campaign. Without LTV, you are merely guessing your required Customer Acquisition Cost (CAC). Building a paid acquisition strategy on a guessed CAC is fundamentally flawed and guarantees wasted money.
Yes. As a direct result of our work with many venture-backed Marketplace firms, we are skilled in developing custom, board-friendly reports and dashboards. We focus only on presenting the key performance metrics with insightful commentary, ensuring you have all the necessary materials for seamless reporting to your investors and board.
