Create B2B demand with LinkedIn ads that are built to influence.
LinkedIn Ads are used to create demand before you move on to sales conversion. The platform helps create brand awareness through credibility, sharing thought leadership and more within a professional context.
Our LinkedIn Ads for B2B marketing are grounded in unit economics, creative influence and full-funnel strategies that connect you to other businesses.
We don’t rely on guesswork. We first create ICP and TAM using sales data on companies and industries. This defines our target audience, making it easier to leave a lasting impression and generate B2B demand.
We build full-funnel strategies that combine long-term brand demand with short-term revenue generation.
The demand gen aspect of our strategy works on creating future buyers through thought leadership and value-driven content, while also capitalizing on moments of buyer intent and converting interest into tangible results through demand capture tactics.
At every point in our strategies we’re grounded in unit economics, not just CTRs and leads.
Our goal with LinkedIn paid Ads is to help your audience get to know you and remember you. We’re not focusing on conversions, instead we want to educate, entertain and connect.
Through the same narrative consistently told in the form of Document Ads, Video Ads and conversation Ads, we build familiarity for your brand.
Our team of experts create strategies for your brand after understanding your unique needs, deliver exactly what we promise, and make sure you’re always in the loop.
B2B strategists: We are a committed team of experts in paid media strategies including LinkedIn Ads management service working relentlessly to connect your audiences with your brand.
Precise solutions: We create strategies tailored to your unique brand requirements powered by commitment, prompt communication, and continuous testing.
Testing to improve: We work in a continuous loop of testing and refinement, optimizing every element of your ad creative to drive higher-performing marketing campaigns to keep up with LinkedIn’s continuously changing metrics.
After years of seeing talented people and promising projects fall apart due lack of clarity, protection and organized support, our founder, Faiz decided it was time for a change.
Amateur teams. Agencies taking on projects beyond their capacities. Going MIA, leaving clients hanging. Unattractive creatives. Zero results.
So he built Shadow Shift Solutions as the solution. A partnership with Shadow Shift Solutions gives you a strong, invisible structure behind your brand.
We operate quietly in the background, aligning teams, securing relationships, and creating systems that allow our clients to work at their highest level.
You can expect ethics, transparency and open two-way communication as we work tirelessly to remove the friction that holds your business back, so your best work can move forward.
Personalized, interactive ads delivered directly into your user’s LinkedIn inbox, to educate, engage and convert.
Capture customers with captivating content that drives conversions.
Turn interest into high-intent leads with value-packed guides, playbooks and case studies.
LinkedIn’s lead-capture forms create seamless user experience and give you clean, rich data
Ads that connect to your users and turn them into loyal customers.
Here’s the answers to the questions we get asked regularly.
Every business performs differently but generally the first 2 to 3 months are about building awareness for your brand and after the 3rd month, you can expect to see you pipeline start to grow.
LinkedIn Ads are used to create brand awareness in the early stages, then Meta and Google can capture the demand later on.
